Entry Strategy
Market Entry Strategy As India rapidly emerges into a major market for global businesses, most firms need to explore the Indian business landscape to tap the growing market, or to seek resources. Vijeta Sharma & Associates (VSA) develops a strategy for Global Clients to enter the Indian market by leveraging our extensive knowledge of the Indian business environment.
Industry Structure and Landscape VSA provides an in-depth analysis of the targeted industry segment and the capabilities required to serve them. Industry landscaping includes a detailed study of the industry structure (current market size, potential market size, and demand-supply dynamics), a study of the end-user application segments, competitors (current and potential, market share) marketing and promotion strategies, emerging market trends, etc.
The track record should demonstrate a disciplined approach and the ability to adhere to the articulated strategy. The money raised should be justified by the magnitude of the perceived investment opportunity and the extent of the manager’s resources. The investment strategy should be attractive in the context of the wider economic landscape, which will impact the market opportunity.
Global Expansion Strategy Through our alliance around the world, VSA can help you develop and implement global strategies that will power your organization’s growth.
VSA combines our strategy expertise with local market knowledge to facilitate your access to new markets.
Partner Selection Strategy The search for growth and the need to complement capabilities often results in organizations seeking to work with partners around the world. Working with the right partner, however, is critical for success.
VSA screens and selects potential targets for you and assesses the strategic and operational fit between both entities, prior to the transaction.
VSA helps organizations to clearly establish the drivers, objectives, and outcomes of a robust partnering strategy. VSA research the market for interested partners, seeks expressions of interest, and assists in shortlisting 2 – 3 ideal partners, based on clearly defined selection criteria. On the basis of the selected partner, we assess & make the arrangement for the strategic and operational fit between both entities.
Strategic and Commercial Due Diligence VSA conducts this service for Private Equity/M&A Firms, MNSs, and for Clients considering strategic partnerships, acquisitions, mergers, or investments as an avenue to growth.
Our goal is to help understand how one can really create value through the proposed investment and minimize the risk of failure.
VSA helps clients validate the investment hypothesis by clearly articulating the opportunity, expected returns and building an independent and objective view of the proposed investment. This is often supported by a valuation exercise.
